Originally, Peninsula Feed catered to small farming operations that were prevalent in the surrounding area by offering animal feed and farm supplies. Over the years, the needs of the local population changed substantially. As a result, in 2002, Peninsula Feed switched their focus to power equipment. Keeping with the traditions and strong reputations of the past, the name was changed to Peninsula Feed and Power Equipment. The feed might not be there, but honoring the hard work and determination of the those before was too important to overlook.